We choose to hand craft our watches. This is a low energy production technique and reduces the amount of carbon produced during production.

Producing by hand ensures quality, each piece being expertly assembled. Aside from this, being handmade adds uniqueness to every watch and strap. Every unit we produce is one of a kind and showcases the unique grain patterns and colour tones of the piece of wood that it came from; no two watches or straps are the same.

Our partner facility has been fully vetted and is certified to EU standards (CE and RoHS) and held to living wage standards. All staff are paid a salary of 1.7 to 2.5 times higher than the basic salary in Shenzen depending on their role.

We place a focus on maxiumum use of sustainable materials in our watches and straps.

The woods we use are upcycled from natural wood furniture scraps. Why waste high-quality offcuts when we can recycle them by hand into something beautiful!

The metals we use in our watches are reclaimed from discarded railway tracks.

All our watches, straps and packaging is plastic free and our product packaging is recycled, recyclable. All together, better for the environment.

Every order we ship is delivered carbon neutrally. This is offset through our Shopify Planet partnership, which offsets a further 200kg of Carbon for every order we fulfil; according to Shopify Plantet this is equivalent to 513 miles in an average car. This is in addition to the 250kg of carbon we offset for every order.

Alongside this our chosen carrier networks use hybrid and electric vehicles for further reduction of carbon footprints; and inside our fulfilment centre we use solar power, operate a zero-waste policy and champion paper-free picking.

All our postage packaging is FSC approved environmentally friendly, being both recycled and recyclable.

We are carbon negative and committed to removing as much carbon as possible from the atmosphere.

With every order we offset 250kg of carbon (equal to 620 miles of driving in an average passenger vehicle) and we plant 10 trees for longer-term carbon removal (5-10 years) through our partnership with Ecologi. You can see our impact here.

We bolster this volume based removal through operating a Climate Positive Workforce with Regreener, offsetting the carbon footprint of all our personnel.

We have quantified our primary, secondary and tertiary emissions. Our emissions are extremely low and we consider ourselves carbon negative, offsetting 68kg of carbon for every unit sold - read more here!

All our watches and straps are vegan, plastic free and cruelty-free, containing no animal products or derivatives.

We care about every aspect of buying Mother Nature some time, including our furry and fishy friends!

That is why we also remove 10 plastic bottles from our oceans with every order.

We are always looking for new ways to bolster our fluid Sustainability Pledge.

We are working with Fana to donate 1% of every order to a charity of your choice after checkout. Following your purchase you will recieve an email where you can access the Fana dashboard and choose where to donate the money we give back to you from a broad range of charities.

Any revenue that you may not get around to donating will be automatically donated to one of our chosen charities to ensure we are maximising our giving.